EXECUTIVE- SUMMARY The primary quarry of this dart is based on a methodological study, as it take to me to understand Indian consumer activate cogitate to the coronations in rough-cut funds. To execute the hit the hayledge, I equivalent to study ab knocked out(p) the common funds and round some other familiar investings options in India. Thus the first break apart of the project based on learning the following in lucubrate: ? About Relig argon ? harvest and work of Religare ? Services and charges provided by Religare ? Consumer behavior ? psychoanalysis of Investors profiles ? Some touristed Investments options in India ? rough-cut gold ? market place stare and seek. After undergoing the reading about the overlaps and operational features. I started exploring the product and contact the likely customers by way of tele callings, emails, corporeal presentations, itinerary shows and by position canopy. My primary aim was to feed advance options to the prospective customers by offering them products specialized features and its funny unmatchable qualities in the services provided by Religare securities limited.

OBJECTIVE OF THE STUDY The objective of this research and work is to know the Indian consumers behavior related to the investment in rough-cut Funds. In this research & survey firstly I time-tested to analyze the various popular investment options available in India, and their strengths and weaknesses. Apart from this I too tried to find out the investors thinking, preferences on the basis of demographical, geographic and psychographic segmentation. secondly I tried to find out factors influencing the investment determination of the consumer. Some of these factors that are considered are risk and returns, Mutual Funds Company, schemes, dealer influence, amiable features and impressive advertising during investment in mutual funds. As positioning and advertisement are considered to be the major forces slow investment decisions of...If you want to furbish up a full essay, swan it on our website:
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