International Strategic Management

CHAPTER 11 International Strategic Management After studying this chapter, students should be able to: > Characterize the challenges of foreign strategical management. > Assess the basic strategic alternatives available to firms. > Distinguish and analyze the components of international strategy. > Describe the international strategic management process. > Identify and characterize the levels of international strategies. devil OUTLINE OPENING CASE: Global Mickey The opening case explores the Walt Disney alliances international strategy. In particular, the case examines the difficulties Disney has faced in establishing a theme park in France. Key Points 1. The Walt Disney phoner is a $23 billion MNC that currently earns over $cl zillion a year in royalties and licensing fees. 2. Disney expanded its usual theme park concept in 1984 from its original dickens sites in the United .States. to Japan. To limit its risk, Disney signed an agreement with the oriental person Land Company, which financed and owns Tokyo Disneyland and pays Disney royalties.

Tokyo Disneyland proven to be an capacious success, and prompted Disney to seek other foreign opportunities. 3. Disney chose Paris, France as the site for its neighboring theme park in 1988. Paris was selected because some 350 million people live within a two-hour plane razz of the city, and because the French establishment offered numerous incentives, including bargain-priced land and an indication of the Parisian rail system to the park. Disney was permitted to retain up to 49 percent of the stock in the new theme park. 4. Euro Disneyland however, proved not to have the fairy tale success of its Nipponese counterpart. Critics feared that it would threaten the French culture, and likened it to a cultural Chernobyl, farmers condemned the decision of the government to sell their land to... If you want to get a across-the-board essay, order it on our website: Orderessay

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