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American Communication Journal Vol. 11, No. 4, Winter 2009     individual(a) Personality Traits and Use of Digital Media for News    Tony DeMars & king of beasts Chan            Keywords: for the register include: digital media, new media, countersign, personality traits, need for cognition, supple media, and net income.   This paper analyzes the results of a survey of 222 college students on their perception of how the Internet affects their interpersonal communication experience. Using Need for Cognition, the study attempts to crack if college students believe they use the Internet to communicate with one another(prenominal) the same personal manner they communicate faceto-face, or if there is express that the Internet has changed communication styles or expectations. Tony DeMars teaches for Texas A&M University-Commerce. Tony_DeMars@tamu-commerce.edu Leo Chan teaches for the University of Houston-Clear Lake. ChanTa@uhcl.edu American Communication Journal Vol. 11, No. 4, Winter 2009 The archetype of ‘new media’ seems to be evolving in such a way that capturing the essence of what it means to the audience may be ephemeral. In what is now identified as the ‘Web 2.0’ phase of organic evolution of the Internet, traditional media (e.g.



local and national broadcasters and newspapers) struggle with what adjustments to make in order to retain their audience, while new web-based media seek to micturate an audience. Industry research and consultants guide traditional media’s solution to these changes, but are traditional local-market broadcasters and newspapers making the right adjustments to survive, or has the audience changed in the ‘new media’ world in ship canal neither university media education nor the mass media truly recognize? This investigating is stage one of a planned two-stage research dispatch to further understand what appeals to the audience about take downting news and other information from new media sources like the Internet and to understand how information is diffused or shared differently... If you want to get a full essay, order it on our website: Orderessay



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