1954 The Making Of An Independent

Stockholders of the Nash-Kelvinator Corporation and the Hudson Motor Car Company approved the proposed union of the two firms. The companies would form the American Motors Corporation (AMC). AMC is recognized as the most advantageful postwar independent manufacturer of cars. It owed its success in large part to its re positionable President George Romney. innate(p) to Mormon missionary parents on a Mormon village in Chihuahua, Mexico, Romney grew up poor. His grandfather, Miles Romney, who had been born in Nauvoo, Illinois, the original settle of the perform of Jesus Christ of Latter-Day Saints, had four wives and sired 30 children. conflicting most of the great figures of the American automotive industry, Romney had precise ingest actually building cars. He had made his mark as a spokesman and advocate during stints as a lobbyist. His starting argue car-related job was the director position of the Automobile Manufacturers Association. He fall in the Nash-Kelvinator Corpo ration in 1948 as the special assistant to and then partnership Chairman George Mason. Romney learned the business side of the motorcar industry, and his exceptional skills as a negotiator propelled him to the upper echelons of the familiarity. By 1953, he was an executive vice-president and a member of the start on of directors. A few months after the merger that formed AMC, George Mason, company president, died and the board elected Masons protégé, George Romney, to succeed him. As item of AMC, Romney emphatic the independents need to avoid direct competition with the Brobdingnagian Three. The company developed the Rambler, and Romney coined the term compact car to advocate it. Romney is alike credited with coining the term gas-guzzling dinosaur to describe the Big Threes degraded fifties models. AMC recorded profits by 1958, and George Romney was rewarded for his remarkable doing with elevate recognition. Still a devout Mormon, Romney used... If you want to get a ful! l essay, order it on our website: OrderEssay.net

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