Marketing Research

MG2119: Marketing Research Module Select a subject field that you aspect is in need of grocery storeing research to uphold you in your choice do secondary research to point a product or a service which is veneer problems or opportunities and, therefore, would benefit from foodstuffing research. decision maker succinct Problem rendering: * The smartphone mart is driving above-average growth in the global sprightly phones foodstuff. * berry maker RIM boasted its market piece of bring in from 16.6% to 19.9% while apples iPhone increased its market shargon from 8.2% to 14.4%. Nokias market share, however, dropped from 52.4% to 46.9%. * Nokia has rapidly lost ground in the smartphone market to apples iPhone and Googles Android devices, and at the embarrassed exterminate of the market to Asian rivals such as mainland Chinas ZTE and Indias Micromax. (Suhartono, 2011) * The problem therefore identified for Nokia is the inability to prehend t he smartphone market effectively enough to gulp the market share from its major competitors, namely Research in drive (RIM) and orchard apple tree Inc. Research Design: * Qualitative, alpha research. * Visible human card at shopping centers and unsettled phone outlets. * Face-to-face alley interviews at shopping centers and nomadic phone outlets.

list Findings: * major(ip) Competitors: RIMs blackberry bush &type A; Apples iPhone. * Symbian OS is the most prominent dissatisfactory feature of Nokia smartphones. * relatively less user-friendly interface of Nokia smartphone also deters customers from buying them. * Nokia smartphones are less st ylish while iPhone and Blackberry have to a ! greater extent physical appeal. * iPhones touch screen feature more(prenominal) often than not dominates the smartphone market. Key Recommendations: * Change baseline operating system. * Focus more on product differentiation rather than cost differentiation. * spring up online interactive capabilities. * Reiterate brand image. Table of Contents Executive Summary2...If you want to get a full essay, order it on our website: OrderEssay.net

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