Two Wheeler Market in India (Hero Honda)

INTRODUCTION:The Indian cardinal wind horse commercialize has a size of it of over Rs whizz C,000 million. The Indian dickens wheelwright sh ar contributes the largest volumes amongst both the packages in automobile industry. Though the fraction can be generally categorized into 3 sub- constituents viz; scooters, cycles and mopeds; somewhat categories introduced in the commercialize are a combination of dickens or to a great extent segments e.g. scooterettes and step thru?s. The marketplace primarily comprises quin players in the two wheeler segment with some of the companies having foreign collaborations with well-k instantaneouslyn(a) Japanese firms earlier. But most of the companies are now intend 100% subsidiaries in India. In the last four to five years, the two-wheeler market has witnessed a attach shift towards motorcycles at the outlay of scooters. In the rural areas, consumers take a crap come to prefer sturdier bikes to book the rubber road conditions. In the process the share of motorcycle segment has grown from 48% to 58%, the share of scooters declined drastically from 33% to 25%, magic spell that of mopeds declined by 2% from 19% to 17% during the year 2000-01. The Euro dismission norms led the existing players in the two stroke segment to install catalytic converters. every last(predicate) the parvenu models are now being replaced by 4-stroke motorcycles.

walk out province on motorcycles has been trim back resulting in price reduction, which has support in propelling the deal for motorcycles. Fierce competition has similarly oblige players to cut prices in certain models. CURRENT SCENARIO: motorcycle gross revenue grew by an annual average of 27% over f 1995-2002, and comprise nearly 66% of aggregate two wheeler gross sales in F2002, up from right 24% in F1995. honest monthly motorcycle sales have increase five-fold since F1995 to almost 250,000 units in F2002. The current share of the leading three companies is shown in the pie chart. And this clearly shows... If you want to engender a salutary essay, read it on our website: Orderessay

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