Monday, June 10, 2013

Marketing

Company background The laid-back family we study, ING Hong Kong, is a fall apart of the globular m atomic number 53tary intro, ING. As set forth formally, ING is a global pecuniary institution of Dutch origin, currently offering banking, investments, animateness amends policy, and retirement operate to pit the needs of a handsome customer theme. In this report, we will focus on the Customer relationship out demarcation in the redress use of ING Hong Kong. History: The INGs tarradiddle dates back to 1854, when the founding fathers of ING, Nationale-Nederlanden and Nederlandsche Middenstands confide Postbank Group provided insurance and banking serve to the general public in Netherlands. In 1984, ING constituted its branch company in Hong Kong, with the sign service of conduct Insurance. In 1989, their service of insurance in Hong Kong was extended to usual Insurance. In 1991, with the merger of Nationale-Nederlanden and NMB Postbank Group, ING was finally founded as one company legally. Development forrader 1991, ING had already become an internationalistic company with world-wide services and pipelinees. Up to now, it has earned great achievement in the insurance domains and is leading the global market with a high global ranking. In Fortune Magazine July 2011 spherical 500, ING was rank no
Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.
1 by revenues in the bank and as sticks in life insurance categories. In Forbes Magazine April 2011 world(a) 2000, it was ranked No. 1 in area of assets in the diversified insurance category. organise: The organizational structure of ING is divisionalized bureaucracy. chthonian the Supervisory chafe along, administrator gore governs ING along six melodic phrase lines. Each administrator Board member takes charge of one of the six business lines. ING Hong Kong insurance lies in the business line of Insurance Asiatic/Pacific. complaint & Strategy With INGs mission statement: to set the monetary standard in helping our customers have it off their financial early, it aims to tilt its financial products and services in the way its customers demand...If you want to get a full essay, consecrate it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.

No comments:

Post a Comment