Societal Marketing Concept

societal marketing fantasy The societal marketing concept holds that the organisation should concentrate on the needs and wants of their customers, and then take in the desired satisfactions to a greater extent(prenominal) effectively and efficiently than competitors, in a way that maintains or improves the consumers and the societys well-being. It considers as well the possible conflicts in the midst of consumer short-run wants and consumer long-run welfare. Basically, taking care of societys well-being is ripe(p) for business.

Societal marketing managers believe that consumers will respond more favourably to companies which are socially responsible, and react unfavourably to companies which they sense are not socially responsible. This gives socially-responsible companies a competitive advance over their competitors. Environmentally damaging developments should not be financed or should be financed only following modification to make them more environmentally benign. Similarly, enterprises and projec...If you want to get a full essay, show it on our website: Orderessay

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