Table of contents:
Table of content: 2
Prologue 3
Eye Caramba-s description of products and services 5
PRODUSCTS OF spunk CARAMBA 5
Target group and market analysis 8
THE TARGET GROUP 9
THE political AND LEGAL environment 10
THE ECONOMIC ENVIRONMENT 10
THE SOCIAL ENVIRONMENT 11
THE TECHNOLOGICAL ENVIRONMENT 11
Industry structure and markets (Porters 5 Forces) 12
INDUSTRY OF RIVALRY 12
BARRIERS OF entrance 13
SUBSTITUTE PRODUCTS 14
BARGAINING POWER OF BUYERS AND SUPPLIERS 14
Value creation in our Online-Store 15
Conclude 17
Used material: 19
Prologue
Little research in internet throws light on a subject that in that location is no e-shop which sells eye furnish and its details in Estonia.
There are some e-based services and applications developed in Estonia but till forthwith there is no developers who wanted to pull an E-shop for eyeglasses, sunglasses and jot lenses, this was the base reason to write this present project. At least 40% of inhabitants of Estonia wear eyeglasses, younger generation and fashion pursuit like to wear colored contact lenses and 70-110 days of grade the sun will shine, what means this project never runs to chore like, it dont rescue clients or market.
The biggest reasons why there is no online parentage for an eyeglasses in Estonia are:
* Order to buy an eyeglasses, customer needs first consult with the doctor and that is impossible to do via internet
* Its still more comfortable try on glasses and frames in real store
* In common store they have real consultants who help customers to find exactly those eyeglasses what they need
* pot are habitual, they are used to buy an eyeglasses from public eyeglass store
In this project are described how is possible to correct e-bought more comfortable for customer and how reduce or make disappear problems which are...
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