Viral Marketing

viral MARKETING

Introduction

In the current competitive business world, every(prenominal) business owners look different methods to promote their business, globally. One of the widely available, familiar and successful merchandise strategies is viral merchandise. The concept buttocks the viral marketing is intelligence agency-of-mouth, i.e. use influencers to make peer-to-peer product recommendations. viral marketing has been the buzz word for businesses for the last ten years. Customers affect as advertisers by promoting a product through word of mouth. It is synonymous with word of mouse where a last head of trust is given to a personal recommendation. The communication networks of the customers atomic number 18 used to transmit promotional material thereby drastically lowering the costs of customer acquisition. The term viral marketing refers to the idea that people will pass on and conduct cool and entertaining content sponsored by a brand, which is spirit to build awareness of a product or service. These viral commercials often take the form of funny video clips[pic], or interactive Flash games, images, and even text.

Viral marketing is familiar because of the ease of executing the marketing campaign, relative low-cost, good targeting, and the high and rapid response rate.



The main strength of viral marketing is its ability to obtain a large number of evoke people at a low cost.

HISTORY OF VIRAL MARKETING

The venture capitalist company, Draper Fisher Jurvetson (DFJ) financed the first giving electronic mail service Hotmail (www.hotmail.com). Sabeer Bhatia and Jack Smith of Java Soft internalisation approached DFJ with the idea and Tim Draper suggested adding an advertising message at the bottom of each(prenominal) outgoing Hotmail. Each sent free Hotmail message spurred the pass receiver of such a message to also get the free e-mail provider and in turn passed it on to relatives and friends. In 1997 Hotmail reached ten million users. Microsoft bought Hotmail for $400 million that same year.

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