Advertising Imc Tools

I. The trump job in the world IMC Campaign
II. BMW Z3 IMC Campaign

I. The best job in the world IMC Campaign
Title/ newspaper headline: The topper Job in the World
Product/Service: The Best Job in the World
Tar nominate Audience: International Travellers
node Company: Tourism Queensland
Marketing problem: Those seeking an island holiday experience would consider destinations such as the Greek Islands, the Maldives or Hawaiian islands, but were unaware of the Islands of the keen Barrier Reef.
clinical: Raise awareness of the Islands of the Great Barrier Reef
Agency: SapientNitro

resultant role: They created The Best Job in the World Islands Caretaker of Tourism Queensland. Its a real, salaried job exploring the islands and reporting back through blogs, photos and video diaries. We employ a simple recruitment campaign to drive merchandise to islandreefjob.com. Because video applications needed to demonstrate knowledge of the region, our target hearing educated themselves about the destination.The campaign achieved worldwide awareness of the Islands of the Great Barrier Reef and the unique experiences available there, resulting in:media reporting worth US$180M from a budget of US$1.2M 34,684 applicants from 201 countriesOver 475,000 votes for the baseless Card applicants6,800,046 monthly unique visitors to the website (8.



62 minutes add up snip spent)
Campaign Cost: budget of US$1.2M

Results:
* 34,684 applicants from 201 countries
* Over 475,000 votes for the frenzied Card applicants
* Web stats of 8,465,280 unique visits, 55,002,415 page views with an 8.25 minutes average time spent
* Estimated media c everywhereage is valued at over AUD$400 million. (estimated at $ 368 million) campaign was the subject of many spin-offs press.
spheric news coverage, from CNN stories to BBC documentaries, and Time magazine articles and everything in between
* To date, the campaign has reached an auditory modality of approximately 3 billion through media coverage.
* The...If you want to get a full essay, order it on our website: Orderessay



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