Tourism Consumer Behaviour

Tourism Consumer BehaviorConsumer behaviour is the study of how basic aloney separates make decisions to expend their most valuable resources which is money , time and effort on consumption items or rather on commodities to be consumed at a stage in their daily activities . According to Solomon (1996 consumer behavior is the study of the carry throughes embarrassd when the individuals concerned choose , purchase or acquire and use the products or goods and services or ideas to requite their needs and desires According to Belch (1998 ) the definition of consumer behavior involve all activities that people or individuals indulge in , during the assist of assortment , assessment , purchasing using and disposing off things or different products to satisfy their desires or needs . Behavior occurs where an individual or group is involved . However , there argon theories that suggest that a consumer has to pass some certain processes in the beginning making a decision to purchase a product .

Although not all the consumers or buyers pass through all this stages because not all commodities be exposed to the whole process . In any case we find that some of the stages are skipped depending with the nature of the product . Studying consumer behavior helps in some(prenominal) slipway such as knowing the psychology of customers as in how they think , choose and decide on taking some particular commodities . It also helps to know how the background or origin of consumers affects them in their decision making upon purchasing a particular commodity . It also helps in other ways as to...If you want to get a full essay, severalize it on our website: Orderessay

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