Marketing Plan

p MARKETING PLAN2007INTRODUCTIONThe fundamental concept which must be realized as being the nates of all merchandise activities is the existence of human needs . The human need is a state in which a person feels deprived of something . A merchandising man may thus devise a product or service aimed at satisfying a certain dormant need and thus provide propitiation to the user . The need exists but these have to be born-again into wants by a marketing strategyIn a socially militant society , people will , therefore , select from among those products , which bust satisfaction or are needed more therefrom , when people decide to satisfy their needs and wants , in damage of marketing activities , exchange takes placeMARKETING PLANThe company is manufacturing Medicated Soap especially for the children . merchandise is performed within a certain environment which itself is always ever-changing . The marketing activities have , therefore , to change in consonant rhyme with environment to be continuously effective may be divided into four basic elements which are together referred to as the marketing mix . These four basic elements arei ) Productii ) Priceiii ) Promotion , andiv ) PlaceProduct stands for the goods or services offered by the organization Price refers to the m matchlessy honor that the customer has to pay . The product has to be adequately priced . This involves considerations of the good margin , the cost , the possibility of sales at distinguishable prices and the concept of the right pricePromotion is the aspect of selling and advertising , or communicating the benefits of the product or service , to the localise customersPhysical dispersion refers to the aspect of the channels of distribution through which the product has to blend before it reaches the consumer . It also includes the logistics aspects of distribution such as computer storage , transportation , etc . needed for geographical distribution of the products (Cascio , W .F , basic principle of Modern MarketingTHE MARKETING RESEARCHThe marketing research consists in direct a proper marketing mix towards a target group of customers or market segment .

The Four Ps are decided and directed at the consumers on the basis of proper diagnosis of firm-market system arrived through the process of marketing research (Kotler , Philip , Marketing ManagementCONSUMER AND MARKETSConsumer sort tells us as to why , how , what , when , where , and how often do consumers buy and consume diverse products and servicesKnowledge of consumer behavior is helpful to the marketer in understanding the needs of different consumer segments and developing appropriate marketing strategies for each . Consumers differ from one some other in terms of their age , education , income , family life-cycle introduce , personality and life style , and other personal characteristics which deflect their buying behavior (Franked , Ernest G . Marketing and Economic DevelopmentDATA SOURCESA dandy deal of data is regularly collected and disseminated by international bodies , worldwide Labor Organization , World Bank International Monetary Fund , State , private research organizations , and sight associations . This kind of data which has already been collected by another organization and not by the company is known as secondary data...If you want to get a full essay, secern it on our website: Orderessay

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