Swot Analysis

Strengths Very strong brand name Recognizable characters Large crisscross group New stores almost 100% guaranteed to succeed Ability to adapt when go about with criticism Play Area for children Strongest International Presence Customer Intimacy Product innovation tot up Chain Opportunities Going green energy management, improving packaging efficiency, environment everyy friendly refrigerants, and partnering with Greenpeace for rainforest protection New store looks/styles McCafe coffee shop, and everlastingly young redesign Expand into Tier1 and Tier 2 Cities entrée into breakfast category Acquisition of different eating houses Weaknesses Many other similar competitors Until recently, had very few options for eating healthy Negative show due to Fast Food Nation and other media sources beginning depth and width of product High overall be than rivals Threats Many competitors for same costumer oSubway oBurger King oKFC oTaco Bell oEtc... Changing customer lifestyle attach in competition (http://www.pptsearch.net/download.php?

fid=328511) POLITICAL The operations of McDonalds are affected by the organization policies on the regulations of fast food operation. Currently presidency are obligateling the marketing of fast food restaurant because of health concern such(prenominal) as cardiovascular and cholesterin issue and obesity among the young and children in the country. Governments also control the license given for open the fast food restaurant and other business regulation need to follow such as for a franchise business. Good relationship with government in giving mutual benefits such as profession and tax is a must for the company to succeed in any foreign market. McDonalds should also protect its workers by ensuring all the hiring, compensation, training or repatriation is according to Malaysian Labor police as stipulated. ECONOMICS As a business entity, McDonalds need... If you requisite to get a full essay, order it on our website: Orderessay

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