Explain why Preussags finality to exit the mining and smelting constancy and become a rubism company has been such a success? Preussag was one of the oldest steal and mining conglomerates, and when in the mid(prenominal) 1990s business started to slow and profitability decreased, they made the decision to completely change the aim of the business and become a tourism company. In 1997, Preussag bought Hapag Lloyd AG, a large German tour operator with its own get agency chain, airline and logistics service. It was in this same year that they purchased TUI Deutschland, a leading business for packet boat holidays. By 1998, Preussag had the majority of shares of Thomas Cook, buying into 24.9 per cent of the travel company. Fin e actually(prenominal)y in 2000, the companies merged to form TUI Group and jumped into the European market. From here the business took over several tourism countries all over the world, from Germany to China. By 2005, TUI had become the biggest tour operator in Europe.
With 18 million customers responsible for a turnover of more than รข‚¬14 billion, TUI was now the market leader. The group owned approximately 3,500 travel agencies in 17 different countries with a very strong presence in Germany, the United Kingdom and the Netherlands,as healthy as in Belgium. TUI also was heavily involved in the shipping and logistics industry which consequently represented a hearty amount of the total turnover. At one point, TUI dominated 21% of the total tour operator market share in Europe, according to FT Deutschland annual reports. If you want to get a full essay, order it on our website:
OrderessayIf you want to get a full essay, wisit our page:
write my essay .
No comments:
Post a Comment