Bill Bowerman, the legendary University of Oregon track and written report coach along with Phil Knight, a University of Oregon business student and middle-distance runner under Bowerman worked together to develop the company straightway known as Nike based on their goal to go out ways to give the Universitys athletes a competitive advantage. Today, Nike operates in more than 160 countries around the globe and employs 33,000 people across six continents, and each one of them make their own ploughshare to fulfill Nikes mission statement: to bring fanaticism and designing to every athlete* in the world (www.nikebiz.com). Nike has a number of ambitious goals (www.nikebiz.com): 1. Put investing in sustainability as a key innovation/research and development antecedency on consumer brands agendas. 2. Fast track innovation through enthronization and collaboration. 3. Launch the GreenXchange as a platform for enabling the share-out of intellectual property to fast track changes efficiently. *The GreenXchange is a recent platform for enabling the sharing of intellectual property completed by NIKE, Inc., Creative Commons and partner businesses (www.nikebiz.com). 4. Build an protagonism agenda to push for large-scale policies and investments in sustainable innovation as a... If you want to get a full essay, nine it on our website: Orderessay
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