God Swot

Strengths We would like to consider the following four aspects (i.e. product, pricing, promotion, place) how G.O.D. to use its characteristicness doing business in Hong Kong. Product The majority GODs furniture is intentional by its own designer with fantastic Hong Kong lifestyle characteristics such(prenominal) as local architecture and also adopts new applied science (i.e. nano) into its household goods. Therefore it differentiates from new(prenominal) competitors (i.e. IEKA, FrancFran). Pricing G.O.D.s tar aspire market is the meat class young people who like the unique(p) feature and have their own style. It sets medium and affordable price with narrow down design lifestyle products and therefore it fulfills target customers needs. Promotion G.O.D.s employees have their unique uniforms to put on and its unique company logo is winive, distinctive and memorable. Moreover, it sponsors different cultural activities and roadshow programme that make customers pay more(prenominal) attention to G.O.D. Place G..O.D.s stores locate at Causeway Bay, Tsing Sha Tsui and Centre etc. These entire place are shoppings hot spot, and consequently middle class young people can be attracted who have a naughty purchase power. Weaknesses Sales The products are super profitable because of the high selling price.

People arent as stinting with their resources and become complacent. Moreover, high profits might also attract a lot of new competitors. For example, B&B. Management group and Employee GOD is lacking of marketing expertise. Products and Services In spite of unique products, GOD imports 30% out of their total amount of products from other company. It will pollute its unique product image. Manufacturing and Distribution The average proceeds cost of each product is normally high as the production of each product is limited. Thus, GOD cannot enjoy the economies of scale. The high priced product line also limits the sales volume. For... If you want to get a full essay, order it on our website: Orderessay

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