Globalization and General Electric (Ge)

Globalization and General Electric (GE) 1.GE has invested so acutely in foreign expansion be guinea pig of the potential development that is possible. The coupled States is a prominent developed nation, while other countries are still developing. This gives GE the possibility to expand their business by giving the country new products and opportunities to develop their economy. GE takes favour of the economic uncertainty of foreign countries to move into the country at a lower cost. For example, when Asia slipped into an economic crisis GE spent $15 billion acquiring companies in just six months (International Business, schoolbook p. 37). Companies travel into foreign countries often rework their products to fit the countries culture, scarce they will also use the new way of thought process among population to save money when developing their products. Cheaper products will be more successful in developing countries. 2.By GE piteous some of its headquarters to foreign countries they are act to achieve a closer relationship with the people and establishment of the country. In many cultures like China, it is necessary to have peachy level of cultural sensitivity in order to be successful.

This is very difficult for outsiders to obtain, so by having a topical anaesthetic office you can gain this by bringing people of that culture into the company. By delineateting to know the culture and custom of the country GE would be less likely to practice marketing mistakes. Making a mistake of any coat can be disrespectful to the people of the country and cause them to boycott the companys products. Another benefit of moving the companys headquarters to a foreign country is that people are likely to buy and use a product that is made with in their country. The initial impact of moving the headquarters to a foreign country would hurt the local economy because of the immediate job loss. In the long graze though, since GE is a larger American owned company, the US would still receive money if the company is... If you want to get a full essay, order it on our website: Orderessay

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