Dicision Analysis

2000 DAAG Meeting Decision Analysis Applied to melody scheme nurture Exxon Mobil Chemical OJ Sanchez, Calgary, Alberta May 2000 1 Discussion Topics Introduction 2000 DAAG Meeting Strategy Process Overview Organizational woo Example Discussion Implementation OJ Sanchez, Calgary, Alberta May 2000 2 Introduction ; engineering science Program Assessments ; Technology R&D Portfolio Decisions ; Technology Licensing Strategy ; Selected Business Strategy Decisions ; Functional Groups Decisions 2000 DAAG Meeting è ExxonMobil Chemical (EMCC) has been using DA since 1996 è Initial accent mark was on capital projects to select the best project è Since 1998, DA has been applied extensively beyond capital projects è In easy 1998, Senior Management decided to revisit all EMCC Business Unit strategies, and DA was selected as Best act è nearly EMCC BUs completed business dodge reviews in 1999 è approximately merger impacted BUs deferred effort until 1Q00 OJ Sanchez, Calgary, Alberta May 2000 è DA has gained broad acceptance in EMCC as the Best Practice in 3 Strategy Process Overview DEFINE THE OPPORTUNITY AND POTENTIAL SOLUTIONS è è è è è è clear understand boundaries Define strategic issues.

jump initial mannequin Define potential new strategies to consider Agree on decision criteria (NPV, ROCE, earnings growth, etc) Engage Decision Makers & Stakeholders to achieve concurrence on alternatives to evaluate 2000 DAAG Meeting ALTERNATE SCENARIO DEVELOPMENT è è è è Potential scenarios that can impact strategy selection ê Industry events, Technology, Product displacement, competitor actions,etc. How new events can diverseness the rules Identify key uncertainties that will drive the strategy say regional and worldwide supply/demand scenarios Recycle as appropriate EVALUATE ALTERNATE STRATEGIES è è è Finalize alternatives to evaluate. Test for hybrid strategies Develop Financial model Establish ranges of uncertainty for... If you want to win a full essay, order it on our website: Orderessay

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