Target Audience

Target audience : Our target audience are the forthcoming generation of the new inventors, thinkers, and builders of our society; the disciples. Ranging from the ages of 18-24. We have chosen this free radical because they are geographically stable, they are more(prenominal) inclined to puree new things, and they like to find leisure after the nerve-racking hours they put into their study. They are also a concentrated target, which allows a concentration of resource on our part. .The student body consists of slightly 40,000 students with a retention rate of 73%, which call downs a tried and true and repeat buyer. The Kennesaw Recreational Buffet provides entertainment, beauty, and of course rest to our clotheshorse students. It appeals to the life style of young. (segmentation v.)The fee for the Buffet would only be close a 8% increase for instate undergraduate tuition and about(predicate) 6% increase for instate graduate tuition. (segmentation v.) Students are non as impoverished as they claim, whatsoever groups indicate that this group spends two hundred billion dollars per year on consumables, and 40% of the students money goes to discretionary spending.

Concentrated targeting: concentration of resources, better wager the needs of a narrow mind segment, allow some small firms to better compete with larger firms, strong pos - easily to influence- like spending their money- reliable consumer- personality and attitudes and moties, emotional motives, lifestyle… College students are a geographically stable, affluent group comprised of more than 18 million people aged 18 to 24. And theyre not as broke as they claim to be. Some estimates suggest this group spends more than 200 billion dollars per year on consumables. Were more conservative, but we still figure the average student has about $600 a month in throw remote money. Also todays college students are tomorrows parents, decision makers and customers. So you not only benefit from a good human relationship with them now, but in years to come. Oh, and finally, we... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.